What's with those "single item on a colourful background with minimal text ads?"

Whenever I scroll through my Instagram feed (which is not very often, and whenever I do go on the app, after one minute of scrolling I immediately realize what I’m doing that see that the only posts I am looking at are from people who I don’t even know) I see ads for sustainably made jewelry, sustainably made clothing, and aesthetically pleasing ads. I notice that a lot of the ads I see have bright and plain backgrounds, with a single product in the centre focus. I get ads that market their sustainability as a focal point in their persuasion. I realized that while I don’t necessarily buy a lot of these products, such as sustainably made sweatshirts, sustainably made gold jewelry and others, I do desire them. I mean that I wish I had the means to purchase these products, but I currently don’t. Somehow, the advertising algorithm knows that I want to purchase these items. A lot of other ads I see that fit the “one product on top of a brightly coloured background” are vegan makeup and skincare products.

This is an example of a single product, minimal text, and colourful background ad.

To narrow things further, this is Mejuri:

I see this company probably the most often on Instagram, especially in between Instagram stories. The simplicity of the advertising I see when it is specifically directed to me on my devices is a little hard to not notice. I fall into the “Zillenial” category that gets the environmentally sustainable companies targeting us, with the branded sustainability that differentiates them from “every other jewelry company," or differentiates them from "insert market here."

04/05/21